The Truck That Grew Up With America

Client: America’s Car Museum

From the utilitarian workhorse to today’s luxury ride, the FSeries has certainly grown up with America. This exhibit told the story of one of the most ubiquitous vehicles in American history, and how it has evolved over time to meet both the needs and the desires of it’s owners. The bold visual language honors the nature of the tough truck in a way that captures both its nostalgia as well as its current day appeal. Staggered seven-foot high cylindrical pillars deliver key stories of how the truck evolved over time. A visual timeline sets a powerful backdrop for these husky artifacts.

Services: Exhibit Strategy, Concept Development, Exhibit Design, Content Development, Project Management, Build and Installation Management