The Mother Road

Client: America’s Car Museum

What could be more quintessentially American than taking a trip along Route 66? We certainly had a blast helping America’s Car Museum tell the panoramic story of this famed roadway. Taking the lead from travel postcards, we created a visual delight chocked full of promotional slogans of the day, as well as educational facts and amusing trivia. The exhibit was also designed in an “evergreen” fashion allowing for multiple mini-exhibits to occur within the larger exhibit over a period of time. The exhibit introduces the visitor to both the glory of Route 66’s heyday, as well as current and future preservation initiatives.

Services: Exhibit Strategy, Concept Development, Exhibit Design, Content Development, Project Management, Build and Installation Management