Opportunity Knocked—And Its Name Was Mustang

Client: America’s Car Museum

The right place at the right time—that’s the story of Mustang—a perfectly masterminded idea, and an automobile that hit the market at just the right time. Originally designed to appeal to the female audience, the Mustang not only captured the hearts of women, but it became an overnight success. The visual language focused on the iconic advertising of the day as well as the original Mustang brand, coupled with powerful biographies of the “masters” behind the magic of this vehicle. From sleek and stylish to racing prowess the story of Mustang was a delight to tell.

Services: Exhibit Strategy, Concept Development, Exhibit Design, Content Development, Project Management, Build and Installation Management